Welcome to Lenz on Business

Presented by Lenz, Atlanta’s marketing experts since 1992.

Listen on Sundays at 11 a.m. on 95.5 WSB and wsbradio.com

Each week, host Jon Waterhouse speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers.

“Business touches all our lives and deserves to be explored,” says show founder, Richard J. Lenz, who’s also founder, president, and CEO of Lenz Marketing. “Lenz on Business taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”

Upcoming Lenz on Business Show

Ralph A. Castillo, CPA, CEO of Morgan Medical Center

Ralph A. Castillo, CPA, CEO of Morgan Medical Center

Independent hospitals are incredibly important to the communities they serve, not only for the health and welfare of the citizens but also due to the fact they create an economic ripple effect. Our guest this week, Ralph A. Castillo, CPA, CEO of Morgan Medical Center, has more than 30 years of experience in the healthcare industry. He discusses the importance of independent, community hospitals, shares how Morgan Medical Center is reaching its goal of becoming a Patient-Focused Center of Excellence, and explains his three-legged stool vision. For the last 60 years, Morgan Medical Center has served the people of Morgan County. Morgan Medical Center prides itself on the care they provide through modern technology, enhanced treatment facilities, upgraded amenities, and affordable healthcare.

Recent Lenz on Business Shows

Jerome Sabol, owner and president of Plumb Works

Jerome Sabol, owner and president, Plumb Works

It’s always great to have entrepreneurs return to the program to give us an update on how they’re making things work. So we’re happy to welcome back Jerome Sabol, the award-winning owner and president of Atlanta-based plumbing service, PlumbWorks. One of the city’s leading plumbing companies, PlumbWorks has been in business since 1989. Sabol brings us up to date with the goings-on of his business, from utilizing new technology to the importance of consulting a business coach. Other topics include the current employment landscape, the company’s apprentice program, and Plumb Works Academy, a free, how-to online video course.

Mark Fonseca

Mark Fonseca, co-founder and partner, Pragmetrix Group

CEO’s around the globe often agonize over the secret to client retention. Fonseca’s Atlanta-based business specializes in uncovering that secret and much more for their clients. Pragmetrix Group works with CEOs to help baseline their organization and uncover hidden revenue risks that would otherwise lead to customer defections. As a third party, Pragmetrix Group interviews a company’s customers and shares their unabridged and unedited thoughts. Mark talks with Jon Waterhouse about how his business came together, how it works, and the many ways Pragmetrix Group has saved clients millions of dollars.

Amplify Decatur Music Festival

Decatur Cooperative Ministry and Amplify My Community

Poverty and homelessness affect all aspects of society, and this week we’ll be learning about a non-profit whose focus is to alleviate these things on a local level. Since 1969, Decatur Cooperative Ministry’s (DCM) mission has been to help families facing homelessness settle into safe, stable homes and build healthy lives filled with peace, hope, and opportunity. Board members Niki Morrow and Patrick Freeman talk to Jon Waterhouse about DCM’s programs. We also hear from Mike Killeen, founder of Amplify My Community, an organization that produces concerts and festivals in order to raise money for other non-profits. Its signature event is the Amplify Decatur Music Festival, and all proceeds benefit Decatur Cooperative Ministry. It will take place April 23, 2022 on the downtown Decatur Square, and will feature Ben Harper, Old Crow Medicine Show, Son Volt, The War and Treaty, S.G. Goodman, and The Mike Killeen Band.

Stephen Moore, president, RCS Productions and Todd Elmore, general manager, RCS Productions

Stephen Moore, president, RCS Productions and Tod Elmore, general manager, RCS Productions

In this episode, listeners get a backstage pass perspective of the live music industry. This Atlanta-based talent buyer and concert and event production company has been operating since 1982. RCS Productions offers a suite of services, including booking talent, providing staging, sound, lights, and video, and even amphitheater design. They help orchestrate everything from music festivals to the venue and corporate performances. Moore and Elmore talk with Jon Waterhouse about how the pandemic has affected the live music industry, how it’s bouncing back, what inflation means to live events, and various other topics.

Woody Alpern

Woody Alpern, president of CPA Wealth Advisors

Alpern’s Atlanta-based financial planning company uses qualified CPA advisors to assist investment clients in establishing and achieving personal financial income, retirement, estate, and wealth planning objectives. Additionally, they provide tax planning strategies regarding wealth management, as well as personal investment strategies. So this long-time entrepreneur has a lot to say about the current inflationary period we’re going through. He talks about that and more, including the importance of generating income in retirement, the five ways to bulletproof a financial plan, and why you should rebalance your investments.

Tara Murphy

Tara Murphy, founder of 360 Media

Tara and her Atlanta-based 360 Media have been specializing in entertainment, lifestyle, and hospitality public relations and marketing for 26 years. Additionally, 360 Media handles special event development, planning, and management. In 2021, 360 Media was ranked among America’s Best PR Agencies in Forbes. Tara chats with Jon Waterhouse about how she started her business, her secret to a successful start-up, how her business has grown alongside Atlanta, and much more.

John Loud

John Loud, President of Loud Security Systems

Like many businesses, the home security industry has transformed in recent years, thanks in large part to advancing technology. This week’s guest has seen this business evolve across the past two decades. John Loud, president of Loud Security Systems, talks with producer Jon Waterhouse about the genesis of his business, the impact of the pandemic on his industry, the future of the home security business, and more.

Meisa Salaita

Meisa Salaita, co-executive director and co-founder, Science ATL, the engineers of Atlanta Science Festival

Atlanta has a big reputation as a science town. So it makes sense the city would host the Atlanta Science Festival, a two-week celebration of science and technology. Meisa Salaita of Atlanta Science Festival returns to the program to talk about the 2022 edition. She shares the Festival’s origin story, explains this year’s event highlights, and reveals what it takes to operate and grow a successful event such as this.

Eric Lisle

Eric Lisle, CEO of Southeast Primary Care Partners

We periodically take a look at the business side of healthcare, and on this week’s show, we’ll be featuring a primary care management service organization. What’s that you may ask? This regionally-focused primary care management services organization and its affiliated practices partner with independent primary care providers. The goal is to expand access to high-quality care and to improve the health of the communities they serve. Lisle discusses the challenges and advantages of the management service organization field, and a whole lot more.

Cindy Richards and Rob Stearn

Cindy Richards, founder, and Rob Stearns, family advisor, Best Nest Senior Advisors

Jon Waterhouse is joined by Cindy Richards, founder of Best Nest Senior Advisors, and Rob Stearns, a family advisor for the company. Best Nest Senior Advisors uses its expertise and market knowledge to help clients navigate the overwhelming process of senior living options. They explain how their business works, the definition of a senior advisor and a placement company, and a whole lot more.

Lara O'Connor Hodgson

Lara O’Connor Hodgson, founder and CEO of Now Corp.

This week’s guest entrepreneur tells us all about Now Corp. This company created NowAccount, an accelerated payment solution. Instead of waiting for a client to pay an invoice, a company can submit the invoice for acceleration to NowAccount, which pays 100% of the invoice amount, less a service fee. NowAccount manages the invoice and waits for the client’s payment. O’Connor Hodgson talks about this and a whole lot more with Jon Waterhouse.

Jerome Sabol, owner and president of Plumb Works

Jerome Sabol, owner and president, Plumb Works

It’s always great to have entrepreneurs return to the program to give us an update on how they’re making things work. So we’re happy to welcome back Jerome Sabol, the award-winning owner and president of Atlanta-based plumbing service, PlumbWorks. One of the city’s leading plumbing companies, PlumbWorks has been in business since 1989. Sabol brings us up to date with the goings-on of his business, from utilizing new technology to the importance of consulting a business coach. Other topics include the current employment landscape, the company’s apprentice program, and Plumb Works Academy, a free, how-to online video course.

Phnewfula Frederiksen

Phnewfula Frederiksen, owner and founder, Happy Mango

This week’s “Lenz On Business” airs at 5 p.m. Jan. 30.

After a successful career in the music business,  With an eco-conscious spirit and a desire to take customer service to the next level, Frederiksen has helped Happy Mango garner a strong reputation and following. It even attracted the attention of American Express, who offered Happy Mango the opportunity to become an Amex Small Business partner. Happy Mango carries popular brands as well as its own line of original products. You can find onesies and strollers, and all points in between. Frederiksen talks with Jon Waterhouse about how she started the business, the importance of minority-owned businesses, and the store’s upcoming move to The Works in Atlanta’s Upper Westside.

Eric Levitan

Eric Levitan, founder and CEO, Vivo

This week’s Lenz On Business will air at 5 p.m. January 23.

Of course, new fitness goals are typical for many this time of year. And this week’s special guest occupies an interesting niche in the fitness business. Vivo is an online, small group, fitness program that focuses on strength training for seniors and people over 55. Using online technology, Vivo makes the personal training model affordable and accessible to its users, who are able to do it in their own homes. Levitan talks with Jon Waterhouse about how the company came together, how the pandemic changed their plans, the importance of strength training for seniors, and more.

Steve Leondis

Steve Leondis, Owner and CEO of Horizon Air Freight

This week Lenz on Business will air at 5 p.m. Sunday, January 16.

By popular demand, Lenz On Business is thrilled to replay this inspiring story. More than 50 years ago, Steve’s immigrant father Anthony started Horizon Air Freight, equipped with little more than a small amount of capital and a dream. Today, Steve continues carrying his dad’s torch as Horizon Air Freight delivers critical marine spare parts, supplies, and equipment from vendors worldwide to customers’ vessels. This includes container ships, tankers, and cargo vessels to US Naval fleets and cruise ships to offshore oil, gas, and wind platforms. Horizon recently partnered with Inchcape Shipping Services in order to streamline Inchcape’s last-mile spares logistics and door-to-deck delivery throughout the Americas.

Jenni Bonura

Jenni Bonura, President and CEO of Harry Norman Realtors

This week, Lenz on Business will air on Sunday, January 9th at 5 PM.

The home real estate market continues to be super hot right now and this week’s guest brings a strong perspective. Jenni oversees the operations of Atlanta’s first residential real estate firm and was honored as one of the Atlanta Business Chronicle’s Most Admired CEOs of 2020. She shares her residential real estate savvy with Jon Waterhouse and talks about the 2020 boom, the forecast for the remainder of 2021, the idea of a seller’s market, buying trends, and more.

Neal Cohen

Neal Cohen, co-founder of Tip Top Proper Cocktails

We raise a figurative glass to the New Year by airing an encore episode. This Atlanta-bred brand of canned, premade cocktails is already shaking and stirring the alcoholic beverage industry. Having just launched in 2019, Tip Top Proper Cocktails has experienced great growth and publicity. They’ve been covered in the New York Times, Bon Appetit, Garden & Gun, and elsewhere. Cohen pops the top on his background in the music festival business, the product’s inspiration, the unique start-up story, and the company’s recent partnership with Delta Air Lines.

Andrew Kirsch, MD

Dr. Andrew Kirsch, Medical Director, Georgia Urology

It’s the season of giving, but healthcare workers give year-round. One such person is this week’s guest. In addition to being a physician, Dr. Kirsch is a business leader, educator, author, internationally-known lecturer, and so much more. Dr. Kirsch will be calling in to discuss the business side of healthcare, how the pandemic continues to transform the practice of medicine, how Georgia Urology has managed to thrive and grow for more than 50 years, and other topics. Staying in step with the season, host Jon Waterhouse asks Dr. Kirsch about the practice’s many philanthropic projects, including its involvement with Project Chimps.

Steve Leondis

Steve Leondis, Owner and CEO of Horizon Air Freight

Lenz On Business often shares inspiring business stories and this week’s guest brings plenty to the table. More than 50 years ago, Steve’s immigrant father Anthony started Horizon Air Freight, equipped with little more than a small amount of capital and a dream. Today, Steve continues carrying his dad’s torch as Horizon Air Freight delivers critical marine spare parts, supplies, and equipment from vendors worldwide to customers’ vessels. This includes container ships, tankers, and cargo vessels to US Naval fleets and cruise ships to offshore oil, gas, and wind platforms. Horizon recently partnered with Inchcape Shipping Services in order to streamline Inchcape’s last-mile spares logistics and door-to-deck delivery throughout the Americas.

Dr. Benjamin Lefkove and Ron Sanders, founders of Viral Solutions

Dr. Benjamin Lefkove and Ron Sanders, PA-C, founders Viral Solutions

For nearly two years, Viral Solutions has been on the frontline of the COVID-19 pandemic. From providing much-needed testing opportunities early on to administering vaccines to adults and now children, Viral Solutions has evolved as a healthcare service provider. Today the company has 18 sites across metro Atlanta. Lefkove and Sanders return to the program to talk about the growth of its business, and hot COVID-19-related topics including the omicron variant, booster shots, pediatric vaccines, and how to safely celebrate the 2021 holidays.