Welcome to Lenz on Business
Presented by Lenz, Atlanta’s marketing experts since 1992.
Listen on Sundays at 11 a.m. on 95.5 WSB and wsbradio.com
Each week, host Jon Waterhouse speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers.
“Business touches all our lives and deserves to be explored,” says show founder, Richard J. Lenz. “Lenz on Business taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”
Upcoming Lenz on Business Show
This week on the program we’ll be taking a look at a unique fitness business with an inspiring nonprofit model. Nick Johnson is founder and head coach of CrossFit Liminal, a nonprofit gym in Clarkston, Georgia. Clarkston is known for its refugee population, and CrossFit Liminal is designed to provide services for that community. In addition to regular gym memberships, CrossFit Liminal raises funds to make its services accessible, primarily to Clarkston-area refugees. Additionally, it’s free for youth. In addition to CrossFit Classes, Nutrition Coaching and Education, Personal Training, Yoga and more, CrossFit Liminal offers refugee specific programs. You can learn more at CrossFitLiminal.com.
Recent Lenz on Business Shows
Under Dean James’ leadership, Goizueta remains one of the top business schools in the nation. The award-winning educator and researcher discusses her white paper on sexual harassment, workplace diversity, crisis leadership, and other topics with host Richard Lenz.
Our resident social media guru talks with guest host Jon Waterhouse about Facebook’s stock market plunge, Instagram TV, LinkedIn’s new features, and other timely topics in the social media realm.
Greg’s job is to get the word out about Dragon Con, the ultra successful pop culture convention that takes over downtown Atlanta for four days each Labor Day Weekend. Approximately 85,000 guests are expected to attend the 2018 installment. Not only does the convention do bang-up business, it brings bang-up business to Atlanta. Greg talks with guest host Jon Waterhouse about Dragon Con’s economic impact on the city and much more.
Stacey Abrams will be making history this November as the first black female major party gubernatorial nominee in the United States. Abrams, who served as the house minority leader for the Georgia General Assembly and state representative for the 89th House District, also is a lawyer, author, and entrepreneur. She joins Richard at the WSB studios to talk about her business-related policies, her own entrepreneurial experiences, and more.
Since its inception in 2006, the Atlanta BeltLine has become not only become one of the most exciting and interesting additions to the City of Atlanta landscape, but it’s helped boost the economy. Clyde Higgs talks with Richard about the business behind the BeltLine and what to expect in the future.
Mark Galvin, our social media master, pays another visit to the studio and drops an array of business-related social media knowledge in the process. He and host Richard Lenz address a variety of timely topics in the social media spectrum. Mark serves as CEO and founder of ePresence, which manages personal branding for professionals via social media. #tunein
Atlantic Station, the 138-acre, multi-use development in Midtown Atlanta, continues to be one of the city’s most high-profile areas for living, working, and playing. Responsible for Atlantic Station’s retail leasing, Nick Garzia has his hand in the property’s huge transformation. In fact, he says Atlantic Station will change more in the next 18 months than it has in the past decade. On this week’s show, Nick joins Richard to discuss Atlantic Station’s growth and expansion, the future of retail in America, and more.
Ram Chellappa wears many hats, from being an economist to an expert on business analytics and much more. In fact, his academic research provided the first scholarly definition of the term “cloud computing.” Ram visits the studio to talk about the intersection of business and technology. Think big data, data ownership, digitization in the marketplace, and other topics where binary code meets big bucks.
What are the latest issues involving business and social media? Our resident social media guru Mark Galvin joins host Richard Lenz to talk about those relevant topics, including the recent Facebook profile purge, how to properly build social media likes for your business, and more. Mark serves as CEO and founder of ePresence, which manages personal social media branding for professionals.
This week’s show takes a rare look at the iconic radio station WSB and the business behind it. WSB dates all the way back to 1922, making it the oldest radio station in the Southeast. So how does WSB continue to thrive financially, especially in the contemporary era? It’s the number one News/Talk station in America thanks in part to program director Pete Spriggs. During his WSB tenure, the station has won several AP News Awards, a National Murrow award, and several Marconi awards. Pete joins host Richard Lenz and gives us a peek inside the studio, sharing stories about some of the larger-than-life personalities he’s worked with, from Boortz to Limbaugh.
“Start Me Up” by the Rolling Stones is the “Lenz on Business” theme song, and it has special significance on the January 27 show. Brian Goebel, director of the Start:ME Accelerator Program at Emory University’s Goizueta Business School, joins host Richard Lenz to talk about this 14-week business training program for promising local small businesses. And we hear from Start:ME graduate Lanard Atkins, owner and founder of Timeless EYEdentity, a full-service mobile eyeglass and contact lens company that works with the film and TV industry.
This week Richard welcomes Robert Betzel, who took a shot at becoming an entrepreneur at the ripe age of 22. Eighteen years later he’s still serving as CEO of Infinity Network Solutions. This managed IT firm focuses on taking a holistic approach to being the IT Department for small- and medium-size businesses throughout Georgia. In addition to running this business, Betzel co-wrote the book “The Company Culture Challenge” and works to help other entrepreneurs by using the Entrepreneurial Operating System as a foundation.
At his heart, host Richard Lenz is an entrepreneur. To celebrate entrepreneurship, he invites a pair of entrepreneurial educators on the program: Amelia Schaffner and Charles Goetz of Emory University’s Goizueta Business School. For the second half of the show, Louise Wasilewski, a Goizueta graduate, joins the conversation, sharing her experience studying entrepreneurship at Emory. Wasilewski, the CEO of Acivilate, explains how she created a business to help reduce recidivism.
About a decade ago, this week’s guest and a partner started a home improvements business from the ground floor up, pun intended. Steve Woods and Jim Marino began Pinnacle Home Improvements by going door-to-door selling roofs and gutter systems. Today Pinnacle not only operates out of Atlanta, but also has branches in Knoxville and Nashville, Tennessee. Steve visits the WSB studio and tells guest host Jon Waterhouse the secret to his success, management and sales force tips, and what it was like participating on the TV program “Extreme Makeover: Home Edition.”
Our resident social media expert drops in to talk with guest host Jon Waterhouse about Facebook’s recent F8 Conference, social media algorithms, how to use native video to impact your business, and much more.
Atlanta is one of the top culinary destinations in the country and produces a soundtrack like no other. This week’s guest, Mike Reeves, has had his hands in both food and music in Atlanta. He not only co-founded Mellow Mushroom pizza restaurants and Fox Bros. Bar-B-Q, but he was co-founder of some of Atlanta’s most iconic live music clubs: Cotton Club, the Point, and Smith’s Olde Bar. Reeves shares restaurant start-up secrets and behind-the-scenes rock ‘n’ roll stories, including hanging with David Bowie and other legends.
It’s easy to simply describe accounting as a numbers game, but it’s much more than that. In fact, it’s a multifaceted discipline and one that this week’s guest researches for a living. How does accounting play a role in business forecasting and performance reviews? Award-winning researcher Karen Sedatole answers these and other questions.
The University of Georgia has one of the most respected athletics programs in the nation. Leading that charge is Greg McGarity, Director of Athletics at UGA. McGarity stops by “Lenz on Business” to talk about the 2018 G-Day game, the school’s 21-sport athletics program, Sanford Stadium’s renovations, and more.
Health insurance continues to be a hot topic these days, and this week “Lenz on Business” takes a look at the business side of the health insurance landscape. Host Richard Lenz talks with someone who’s in the trenches on a daily basis: Mike Mewbourne, Vice President of Employee Benefits and principal at Pritchard & Jerden, a commercial insurance consulting firm.
What’s the business behind a music festival with heart? Host Richard Lenz finds out as he chats with the folks behind the Amplify Decatur Music Festival, an annual event that raises money to fight poverty and homelessness. Guests include Amplify My Community founder Mike Killeen, festival director Christine Mahin, and an in-the-studio performance by acoustic duo Jared & Amber. Amplify returns to the downtown square on Saturday, April 14, 2018 with an all-star Americana line-up that includes The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. All funds raised at the third annual festival will be directed to Decatur Cooperative Ministry (DCM) to support its efforts to prevent and alleviate homelessness in Decatur and DeKalb County. The 2017 concert series featured Lucinda Williams and raised $40,000 for DCM.