Will Bostelman, president and CEO, The SwingSet Co.

We love business stories with colorful backgrounds filled with unconventional pathways and fascinating lessons, and this week’s guest has plenty of that. Based in Atlanta, The Swingset Co.’s mission is to create safe and long-lasting play sets for kids.They manufacture all the parts customers need in their state-of-the-art facility. They also pre-assemble all the complicated parts so all customers have to do is screw them together. They then ship their swing sets all across the country. Will discusses his unusual pathway to purchasing the business, navigating the process of being a first-time business owner, the challenges of packing and shipping large retail items, the importance of clear customer communications, and more.