Ben Armstrong, co-founder, Netherworld

This week’s guest knows all about the business of Halloween. He’s co-founder of Netherworld, a haunted attraction with movie-worthy special effects. Netherworld is recognized as one of the most highly acclaimed haunted houses in the world, and it’s currently celebrating its 25th anniversary. It’s been covered by a slew of media outlets, including CNN, “The Today Show,” “The Early Show,” The Travel Channel, the Wall Street Journal, and more. Since relocating to Stone Mountain in 2017, Netherworld has expanded its offerings to include year-round escape games and outdoor laser tag. Ben chats with host Jon Waterhouse about the secret to longevity, surviving the pandemic, business growth, and more.