Ben Armstrong, co-founder, Netherworld

It’s mid September, but for those in the Halloween business, things are ramping up big time as we head toward October. And this week’s guest is an entrepreneur who operates one of Atlanta’s most successful Halloween-related businesses. Netherworld is one of the most highly acclaimed haunted houses in the world, and it’s currently celebrating its 27th anniversary. Since relocating to Stone Mountain in 2017, Netherworld has expanded its offerings to include year-round escape games, and they just added their fifth game, which has a sci-fi premise. Its seasonal haunted attraction opens September 22 and runs on select dates through November 11. Armstrong talks about the company’s history, how they were able to sustain as a seasonal business, how they transitioned to a new location with year-round offerings, and much more.