Jeff Roth, owner, Premier Tree Solutions

Many entrepreneurs try a wide range of opportunities before settling on the field of their dreams. This week’s guest has a fascinating entrepreneurial history. A US Navy veteran, Jeff moved out of the Armed Forces and into the nightclub business, eventually owning venues in Atlanta, Georgia and Orlando, Florida. After stepping away from the bar world, Jeff began chopping his way into the tree service industry. For more than a decade, he’s been the owner and operator of Premier Tree Services, which provides professional tree services to metro Atlanta clients. These services range from tree removal and trimming to storm damage, stump grinding, and crane work. Jeff joins host Jon Waterhouse to talk about his entrepreneurial spirit, the importance of diversification, the secret to employee dynamics, and more.