Eric Levitan

Eric Levitan, founder and CEO, Vivo

This week’s Lenz On Business will air at 5 p.m. January 23.

Of course, new fitness goals are typical for many this time of year. And this week’s special guest occupies an interesting niche in the fitness business. Vivo is an online, small group, fitness program that focuses on strength training for seniors and people over 55. Using online technology, Vivo makes the personal training model affordable and accessible to its users, who are able to do it in their own homes. Levitan talks with Jon Waterhouse about how the company came together, how the pandemic changed their plans, the importance of strength training for seniors, and more.