Mike Killeen, vice president and partner, Lenz Marketing

This week we take a look at the art of marketing. More specifically, how to market a healthcare practice. Mike Killeen is vice president and partner of our show’s namesake, Lenz, a marketing agency. He directs client marketing for the company’s healthcare clients. Additionally, Mike teaches healthcare marketing to graduate students at Emory University’s Rollins School of Public Health. Jon Waterhouse talks with Mike about the history and importance of healthcare marketing, why Lenz specializes in healthcare marketing, marketing healthcare in the midst of a pandemic, and much more.