Mike Lewis, Emory University’s Goizueta Business School

With football season rearing its helmet in the not-too-distant future, we welcome Mike Lewis, a sports marketing and analytics expert. This marketing professor from Emory University’s Goizueta Business School sits down with guest host Jon Waterhouse and talks about an array of issues affecting the business of sports. This includes the financial implications of controversial team names, Philips Arena’s renovations, and more.