Pete Spriggs, Program Director of WSB Radio

This week’s show takes a rare look at the iconic radio station WSB and the business behind it. WSB dates all the way back to 1922, making it the oldest radio station in the Southeast. So how does WSB continue to thrive financially, especially in the contemporary era? It’s the number one News/Talk station in America thanks in part to program director Pete Spriggs. During his WSB tenure, the station has won several AP News Awards, a National Murrow award, and several Marconi awards. Pete joins host Richard Lenz and gives us a peek inside the studio, sharing stories about some of the larger-than-life personalities he’s worked with, from Boortz to Limbaugh.